China Market Entry for Video Games
Releasing a game in mainland China involves requirements that differ from most other markets. Before committing to a release model, overseas studios and publishers need to understand the publication requirements that apply, how content is reviewed, what local partnerships involve, and how intellectual property and player data are handled.
This page outlines the issues we commonly advise on when a studio is planning to bring a game to China. The scope of each project depends on the product, the release model and the platforms involved.
How We Can Help
Release Model & Publishing Requirements
We review the release models available in mainland China, the filings and publication requirements involved, and the documentation that supports the process.
Content & Localization Review
We review game content, artwork, text and other player-facing materials against Chinese content requirements and platform standards, and identify material that may need to be adapted.
Local Partnerships & IP
We advise on licensing, publishing and joint operation arrangements with local partners, covering rights, territory, revenue sharing, termination and ownership of intellectual property.
Operational Readiness
We review user agreements, privacy documents, monetization mechanics and support processes so that operations can continue after release.
What to Prepare
To assess a project, we usually need the game's name and genre, its stage of development, the intended release model and platforms, the markets involved, and any existing agreements or filings. A short description of the project and any key deadlines is generally enough to begin.
Related Services
This page provides a general overview and does not constitute legal advice. The requirements that apply depend on the specific product, release model and platforms involved.
Planning a Release in China?
Tell us about the game, the intended release model and your timeline. We will review the information and confirm whether we can assist.
Discuss Your China Project