Game Publishing & Regulatory Compliance
Advice on release models, content, monetization, advertising and player protection, with particular attention to Chinese regulatory requirements.
Service Overview
Compliance for a game in mainland China goes beyond a document review before release. It is an ongoing process spanning product design, monetization mechanics, platform review, game updates, and service shutdowns.
Issues with user agreements, rules for in-game top-ups and gacha mechanics, the protection of minors, advertising materials, or community features may affect publishing requirements, app store reviews, and day-to-day operations.
Scope of Services
User Agreements & Community Rules: We draft and refine user agreements, account management rules, procedures for addressing rule violations and appeals, and policies governing chat, voice communications, and other user-generated content.
Monetization & Virtual Economy Compliance: We review in-game virtual currencies, virtual items, randomized reward mechanics, subscription models, and refund arrangements against applicable legal and platform requirements. Where player-to-player trading, transfers, buybacks, or cash-outs are involved, we also assess risks relating to consumer protection, payment compliance, and gambling.
Advertising, Marketing & Promotional Activities: We review advertising materials, actual gameplay footage, streamer and influencer promotions, brand collaborations, pre-registration campaigns, and rules for prize draws and competitions. Our review focuses on the accuracy of advertising claims, disclosure of commercial relationships, eligibility and participation requirements, and restrictions on marketing to or involving minors.
Ongoing Operations & Shutdown Arrangements: We provide ongoing compliance support on real-name verification, anti-addiction measures, advertising campaigns, major game updates, and server merges and migrations. We also advise on arrangements to protect users' rights and interests following game shutdowns.